Heat is relative...apparently

I opened an email entitled "You're extreme heat alert for Beaverton, OR". What was the impending dangerous high? And I quote, "Near 90 degrees Fahrenheit". HA! And just yesterday it was 120 in NYC. Granted us Oregonians are not accustomed to heat but...come on. Unless there is a heat index of 30 or 40 degrees I highly HIGHLY doubt that 90 degree weather needs a heat alert sent to my email account. But thank you, weather people, for being thoughtful.